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Join us for a dynamic and engaging Ivy League Lecture Series via ZOOM that explores the booming world of podcasts with renowned podcaster Steven Shalowitz on Tues April 28th from 7-9pm EST!
Whether you're a creator, educator, marketer, or curious listener, this series will give you valuable insights into why podcasts matter—and how you can be part of the movement.
🎧 What You'll Learn:
1) Objectives of the Presentation
Understand the goals of this series: to inform, inspire, and equip you with the knowledge to engage meaningfully with podcasting.
2) What's a Podcast—and What's the Appeal?
Discover what defines a podcast and why millions around the world tune in every day.
3) The Numbers Behind Listenership
Dive into the latest data on podcast consumption, demographics, growth trends, and audience habits.
4) Starting Your Own Podcast: The Fundamentals
Learn the key building blocks—from equipment and formats to hosting and distribution.
5) What Makes a Podcast Successful?
Explore the elements of compelling content, consistency, sound quality, and audience engagement.
6) Securing Great Guests
Tips and strategies podcasters use to invite, approach, and book influential guests.
7) Challenges to Podcasting & Podcasters
Understand the common hurdles—from time and tech to monetization and burnout—and how creators overcome them.
8) Marketing Your Podcast
How to build your brand, grow your listener base, and use social media, SEO, and collaborations effectively.
9) Podcast Business Models & Funding
Learn how podcasts make money—from ads and sponsorships to subscriptions, live shows, and beyond.
Steven Shalowitz is the host of "The One Way Ticket" Podcast. Now on its 13th season he explores with his acclaimed guests where they would go if given a one way ticket, no coming back. Destinations may be in the past, present, future, real, imaginary or state of mind. (www.theonewayticketshow.com)
He is also the producer of the “What’s Burning” podcast from the Galilee Culinary Institute which features interviews with top chefs, restaurateurs and major players in the food industry. (www.galileeculinaryinstitute.com/whatsburning)
Steven received his B.A. in Chinese Language & Literature from Washington University in St. Louis, and his M.A. in International Relations from The Johns Hopkins University School of Advanced International Studies (SAIS) in Washington, D.C.
All participants will receive a complimentary one-on-one 20 minute call with Steven to discuss how to create your own podcast!
THIS LECTURE WILL BE RECORDED FOR THOSE THAT CAN'T MAKE THE LIVE LECTURE!
$50 per screen - RSVP Here: LecturePodcast.eventbrite.com
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